Northern Star Energy Corporation recently launched the Convenience Hub brand that positions the company not just as an award- winning multi-branded petroleum marketer engaged in the distribution of top quality automotive and industrial fuels and lubricants all over the Philippines, but a player in convenience retailing. The brand was unveiled at the newly-renovated Caltex Baguio along Upper Session Road in Benguet along with the public launch of Fuel Your School, a major Corporate Social Responsibility Program conducted by Northern Star in cooperation with Chevron Philippines, Inc., American Chamber Foundation Philippines, Inc. and the Department of Education.
“We want to emphasize that the retail sites in our network are not just service stations, they are destinations where motorists can get so much more than just fuel,” said Juan Miguel T. Delgado, Northern Star Chief Operating Officer.
The Convenience Hub concept integrates the Company’s total retail offer as a Branded Marketer of Chevron Philippines, Inc. in Regions 1, 2 and CAR. Northern Star’s retail operations cover more than 50 Caltex Service stations in Ilocos Norte, Ilocos Sur, La Union, Abra, Mountain Province, Ifugao, Cagayan, Isabela, Kalinga, Nueva Vizcaya, Quirino and Aurora as well as selected outlets in Benguet, Zambales and Metro Manila. Convenience Hubs may contain any or all of the following: convenience stores, auto service centers, cafes, quick service restaurants, pharmacies, quick payment or financial services – in addition to the core fuel offer.