Northern Star opened a new Caltex service station in the history-rich surfing capital of Northern Philippines – San Juan, La Union on September 30,2020.
Officially called Caltex San Juan 1, LU, Urbiztondo, the site is located in Brgy. Urbiztondo. It currently offers quality Caltex Platinum, Gold and Silver gasoline grades plus Diesel with Techron. Plans are afoot to attract co-locators and turn it into a Convenience Hub to cater to transient customers from Manila, Northern Luzon and Baguio. Many of these customers are tourists who flock to San Juan to enjoy surfing and watersports. The site’s other customers are residents, public transportation and local accounts. Caltex San Juan 1, LU, Urbiztondo is the 9th Northern Star site in La Union and 61st in the Northern Star network.
San Juan, La Union was originally named Dalandan for the citrus fruit grown in the area. Dalandan was proclaimed a mission station under the authority of the Augustinian Order in 1582. It was renamed San Juan by the Augustinian Fathers after the Catholic Patron Saint of San Juan Bautista in 1586. By then, it had become the center of the parish with an Augustinian convent and a population of 6,000.
With the rising popularity of local tourism over the last few years, San Juan became a popular surfing destination for its consistent intermediate quality surf and two surfing seasons from July to October and November to March. Urbiztondo Beach is the most renowned surfing site and hosts several resorts and hotels.
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