Avid players of Mobile Legends: Bang Bang (MLBB) online video game can now purchase MLBB Diamonds from select Caltex service stations managed and operated by Northern Star Energy Corporation. Made possible through Northern Star’s partnership with ConnectOn, an in-game distribution and esports marketing company, MLBB Diamonds can be bought over the counter by simply presenting the player’s Player ID.
MLBB is a multiplayer online battle arena game designed for mobile phones. Two opposing teams fight to reach and destroy the enemy’s base while defending their own base for control of a path. “Heroes” are key elements of MLBB, letting the player change his or her approach to battle while adding a new element of personalization. Some Heroes can be purchased using battle points and tickets, but new and more powerful ones are quite expensive to get and can only be purchased with “Diamonds”.
MLBB initially had 10 Heroes upon its release in 2016 but now has 103, including characters named Lapu Lapu and Paquito, a Hero based on boxing champion Manny Pacquiao who was designated MLBB Brand Ambassador in 2020.
The Philippines has 75 million registered MLBB players with 25 million being active monthly players while 10 million are active daily players.
Making MLBB Diamonds available in Northern Star Caltex sites will increase customer traffic by tapping into this huge market.
Northern Star is also a patron of Onic Philippines, one of the leading teams in the MLBB pro scene.
The move reinforces the position of Northern Star Caltex service stations as Convenience Hubs where customers can get much more than just fuel. In addition to selling MLBB Diamonds, the Northern Star Caltex network also has convenience stores, quick-service restaurants, ATMs, remittance centers, and a host of other Non-Fuel services and facilities.
MLBB Diamonds are initially available in the following Caltex Service Stations and will soon be rolled out across the Northern Star network of around 70 locations:
- Caltex Las Pinas 1, Pamplona
- Caltex Pasig 1, Julia Vargas
- Caltex Olongapo 1 ZAMBALES, Bajac Bajac
- Caltex Iba 1 ZAMBALES, Sagapan
- Caltex Rosario 1 LA UNION, Camp One
- Caltex Santiago 1 ISABELA, Sagana
- Caltex Santiago 2 ISABELA, San Andres
- Caltex Santiago 3 ISABELA, Patul
- Caltex Santiago 4 ISABELA, Mabini
- Echague 1 ISABELA ,Ipil (San Isidro)
- Cauayan 1 ISABELA Cabaruan
- Maddela 1 QUIRINO, Villa Hermosa