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LOOKING BACK, MOVING FORWARD.
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In the previous edition of the Northern Star POST, we asked the question, “What’s next?”.
The year 2022 was memorable not just because Northern Star turned 10 but it was also a year when we set several significant and record-breaking milestones. In 2023, we will move on into a decade brimming with new trends, more daunting challenges, and more exciting opportunities.
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BRINGING MORE CONVENIENCE AND MOBILITY TO REGION 1
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Northern Star took yet another bold move when it inked a deal with Pilipinas Shell Petroleum Corporation to formally bring the latter’s Mobility stations to the Northern Star Retail Network in the Ilocos Region (Region 1). Consumers in La Union, Ilocos Sur, and Ilocos Norte – motorists and pedestrians alike — can now look forward to enjoying more of Shell’s high-quality products and services on the road.
Northern Star and Pilipinas Shell will work together for the seamless integration of operational practices in alignment with Shell standards. Read more here.
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CONVENIENCE AND MOBILITY FOR YOU
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The Province of La Union got a big boost in terms of mobility and convenience with the grand launch of Shell Mobility stations under the Northern Star Retail Network held at Shell Aringay 1, Poblacion, La Union in November 2022.
The launch spotlights the economic and convenience impact that the Shell mobility stations will bring to the local community and transient motorists by providing access to high quality fuel and non-fuel products and services.
The Northern Star Convenience Network ended 2022 with 12 fully operational Shell mobility sites and 48 Caltex service stations, including six new-to-industry locations.
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NORTHERN STAR NOW A SHELL FLEET CARD RESELLER
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Northern Star further strengthened its strategic partnership with Pilipinas Shell by becoming an official Shell Fleet Card reseller in November 2022. This makes available to more customers Shell's quality products and services and positions Northern Star as a true multi-branded marketer of fuel and non-fuel products.
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NORTHERN STAR MEETS PARTNERS IN CREM
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Northern Star held its first in-person Convenience Retailer Engagement Meeting (CREM) -- the first in the last three years -- for its Caltex Retailer-Partners in Northeast Luzon (NEL) in October.
The event discussed significant topics crucial to sustain the synergy between Northern Star and its Retailer-Partners to meet ever-changing challenges of convenience retailing. It likewise covered a review of sales results vis-à-vis targets, updates from Chevron Philippines, Inc., ongoing marketing activities, as well as other strategies and plans for the rest of 2022.
Moving forward, Northern Star will conduct more frequent activities to constantly inform and engage its Partners and in turn improve customer satisfaction. Read more here.
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A CEBU SOJOURN FOR NORTHERN STAR RETAILER-PARTNERS
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Historic Cebu City was a fitting rendezvous for the 2021 Northern Star Polaris Awards major winners. Meeting face to face for the first time in two years, Retailers and Site Staff from Northern Star Caltex service stations in Baler, Aurora; Baguio City; Roxas, Isabela, and Tuguegarao City, Cagayan enjoyed a 3-day staycation at the luxurious Shangri-La, Mactan in July 2022.
“We would like to thank the Northern Star team for bringing us to Cebu and making us feel that we truly belong in one team,” said the Retailers. “We really appreciate your welcome and assistance.”
The annual Polaris Awards recognize and reward Retailer-Partners within the Northern Star convenience retail network based on fuel sales volume, customer service and facilities ratings, non-fuel sales performance and compliance to different regulatory bodies. The major awardees also received cash prizes aside from the travel incentive.
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NORTHERN STAR AND SHELL CARAVAN ROLLS INTO CAGAYAN VALLEY!
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Northern Star announced its designation as the official distributor of world-class Shell Lubricants in Regions 2 and CAR during the first leg of Caravan sa Cagayan Valley, a two-day sales campaign highlighted by a motorcade held in October 2022.
The sales caravan was organized in collaboration with Pilipinas Shell Petroleum Corporation and the Local Government Units of Tuguegarao, Cagayan and Cauayan, and Ilagan, Isabela. It aims to promote Shell gear and automotive and motorcycle engine oils such as Shell Advance, Shell Rimula, Shell Helix, Shell Spirax, Shell Brake & Clutch Fluid, and Shell Anti-freeze. Read more here.
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LUISA CONVENIENCE RETAILER PARTNERS GET ENGAGED
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Retailer-Partners in Northwest Luzon — from La Union, Ilocos Sur and Norte, and Abra (LUISA) – came in full force to bond with Northern Star and Shell in the LUISA Retailer Engagement Day at Patio by Balai Norte in San Juan, La Union in November 2022.
The meeting was the first gathering of all Retailer-Partners under the Shell Brand of the Northern Star Convenience Retail Network in Region 1. The discussions – made more fun with games — focused on Northern Star and Shell’s growth plans and marketing strategies to boost sales in the light of current and future convenience retail trends.
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WELCOME BACK, LA UNION AND TAGAYTAY STUDENTS!
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ARINGAY, LA UNION - Around 100 employee volunteers, partners, teachers, and school staff joined hands to help Aringay National High School in Poblacion, Aringay, La Union as part of Northern Star’s Sikap, Tulong, Sulong! (STS) event on August 27, 2022.
“Who says Bayanihan is dead and already out of fashion?” said Dr. Adela C. Libunao, school principal.
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“Northern Star’s campaign and advocacy with NGO Renovate to Educate is not merely a manifestation of their willingness to see safe and conducive schools across the country but also to showcase that Bayanihan is alive among us all. Agyaman kami la unay ti adu! Dios ti agngina!”, she added.
Through STS, Northern Star partners with various non-government organizations to create a legacy in the communities where it operates. With the joint passion and effort (SIKAP) of the community, retailers, and the help (TULONG) of the Northern Star team, beneficiaries can improve their lives, move forward (SULONG), and aspire for a better future. STS’ central themes are education, health, environment, and values formation. Read more here.
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TAGAYTAY, CITY - Northern Star, in partnership with the Kiwanis Club of Metro Tagaytay-Kalinga, Inc. (Kiwanis MTK), welcomed back the students of Tagaytay City Central School during the school year opening last August 2022.
The students were so happy and excited to receive 300 bags of hygiene kits, snacks, and personal items.
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Kiwanis MTK is a chartered non-profit organization of Kiwanis International, an organization of volunteers dedicated to improving the world, one child and one community at a time.
Northern Star supports Kiwanis MTK as part of its social responsibility program Sikap, Tulong, Sulong!, in such projects as sharing a meal with street children, school supply donations for children with special needs, and free info-webinars.
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ALL HANDS-ON DECK FOR GOPETROL IN ITS FIRST COMMUNITY PROJECT
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GoPetrol helped students of Aringay National High School in La Union get back into the learning groove through Northern Star’s Sikap, Tulong, Sulong corporate social responsibility program conducted on August 27, 2022.
Apart from donating supplies and volunteering to repair and refurbish school furniture and classrooms, the GP team upcycled old tires to plant pots and turned used oil drums to trash bins and a wash area. This initiative supports GoPetrol’s objective to help the communities where it operates and reduce its waste footprint.
GoPetrol’s Operations Assistant Manager and Pollution Control Officer, Pedelyn Paranada, also conducted a waste segregation awareness session with some of the science, technology engineering, and mathematics (STEM) stream students. The STEM students were encouraged to practice reducing, reusing, and recycling personal wastes, and to pass the message on to their fellow students, households and the community.
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BEYOU: BEACTIVE EMPLOYEE WELLNESS HIGHLIGHTS
The winners of beYOU:beACTIVE, Northern Star’s employee wellness umbrella program that seeks to promote physical fitness and overall health, were announced in December 2022.
beYOU aims to help employees achieve overall wellness through physical activities and healthier lifestyles. beACTIVE seeks to educate, motivate and empower employees to make healthy life choices and promotes getting fit and fab while having fun as a team.
Aside from healthier bodies, the winners received cash prizes presented during Northern Star’s Thanksgiving event.
The beYOU:beACTIVE program will resume in July 2023.
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2022 GOPETROL IDOL DRIVER
Regie T. Jucar led the 2022 GoPETROL IDOL tank truck driver awardees with an average rating of 96.62%. He consistently achieved the highest remarks in the program duration from January to December.
The IDOL Driver’s Awards rewards employees who excel in their work attitude and duties.
To recognize not only the achievement of goals and Key Performance Indicators (KPIs) but also the exceptional methods, manner, and approaches practiced by the GoPetrol drivers throughout the year, the IDOL drivers received quarterly and annual cash incentives and certificates.
Aside from Regie, the following drivers achieved at least 90% ratings during the quarterly evaluations:
• Viobert Aberin
• Nicole Benito
• Aldrin Quiped
• Jon Jon Arbis
• James Francia
• Jerry Claro
• Alfredo Carreon
The IDOL Driver’s Awards is aligned with the maintenance of GoPetrol’s integrated management systems certifications in Quality, Environment, and Occupational Health and Safety.
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TODO-TODONG REGALO FROM NORTHERN CALTEX SERVICE STATIONS!
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Northern Star gave back to customers of its Caltex Service Stations during the holiday season with extended treats when they fueled up from December 1, 2022, to January 10, 2023.
Motorists filling up from participating sites in Isabela, Tuguegarao and Baler got one raffle ticket for every P300 spent in a single receipt of Platinum, Silver, or Diesel.
The list of winners can be seen on site and in our official Facebook page: Northern Star – Caltex Station.
Read more here.
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Northern Star Post I Volume 5, Issue 2 | January 2023
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